GIOVANNI Tea Tree Triple Treat Invigorating Conditioner - 128 oz

From a Pioneer to a Renowned Brand: The Story of Giovanni

Arthur Guidotti, a passionate hairstylist in Hollywood and Beverly Hills, had a vision for creating exceptional hair care products. In the 1960s, he began developing his passion for hair and opened his own salon, On Sunset, on the famous Sunset Strip, which became a hit with many Hollywood celebrities, including Lucille Ball.

Exploring the Possibility of Innovative Hair Care Products After years of exposure to harsh chemicals, Arthur's hands started to react, prompting him to explore the possibility of creating his own line of professional hair care products. With only three employees and 12 products, the company embarked on a wild ride, selling to studio salons at MGM, Paramount, and Fox.

The Impact of Salon and Beauty Industry Experience Growing up in the salon and beauty industry had a significant impact on Arthur's son, James, who saw and felt the need for a fashion-forward company that could meet the demands of the natural consumer. Giovanni's innovation offered the natural consumer a world of sophistication never before seen in the natural channel, catapulting the brand to become the #1 selling Hair Care Brand in the United States Natural Products Industry for over 10 consecutive years (according to SPINS Data).

Continued Innovation and Commitment to Quality Today, James' passion for hair care and his desire to constantly try new things drives continued innovation at Giovanni. The brand's commitment to high-quality ingredients and performance has given it a reputation for bridging the gap between natural and salon-quality hair care since 1979.

Giovanni Tea Tree Triple Treat Invigorating Conditioner The Giovanni Tea Tree Triple Treat Invigorating Conditioner is a nourishing moisturizer that helps alleviate dry, flaking scalps by using an organic tea tree botanical formula, making it perfect for those who need help removing flakes. The aloe vera, lavender, rosemary, and other botanical oils effectively restore strength and luster while conditioning, calming, and detangling hair for easy comb-out and styling. Giovanni products are vegan-friendly, Leaping Bunny Certified, cruelty-free, and come in sophisticated recyclable packaging, reflecting the brand's eco-chic approach to hair care.

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