Ethique Curl Conditioner Bar for Thick, Curly Hair

Ethique: Redefining Sustainable Cosmetics

Brianne West, the CEO and Founder of Ethique, began her journey in 2012 when she started experimenting with solid shampoo bars in her kitchen. Today, Ethique boasts a diverse range of over 100 products across haircare, skincare, and body care, all designed to make the transition away from traditional plastic-based cosmetics easier.

Ethique's products are 100% plastic-free, certified vegan, cruelty-free, and palm-oil free, ensuring a conscious and environmentally-friendly approach. Their packaging is also 100% plastic-free, furthering their commitment to sustainability.

At the core of Ethique's mission is a desire to revolutionize the cosmetics industry and regenerate our planet through their business practices. By 2021, the company has saved over 20 million single-use plastic bottles from being made or disposed of in landfills, conserved more than 3 million gallons of water, and planted over 350,000 trees – a remarkable achievement that they aim to build upon.

Ethique's focus on sustainability extends to the design of their products. Through their Compact by Design initiative, they have identified ways to reduce the size and weight of their products, leading to lower carbon emissions during shipping and transportation. This includes features like their Conditioner Bar for Thick, Curly Hair, which offers 10 times the active ingredients of liquid haircare products, and their award-winning formula that deeply moisturizes and provides slip for an easy wash day, all while using clean ingredients free of harsh sulfates, silicones, parabens, phthalates, artificial dyes, and microplastics.

By continuously innovating and prioritizing sustainable practices, Ethique is well on its way to achieving its mission of revolutionizing the cosmetics industry and regenerating our planet. Their commitment to creating conscious and concentrated products, while reducing their environmental impact, serves as an inspiring example for others in the industry to follow.

product information: